India’s dynamic and diverse market presents both challenges and opportunities for
businesses aiming to build lasting relationships with customers. In recent years, Indian
brands have leveraged loyalty programs to transform their sales strategies, drive customer
retention, and enhance brand engagement. Let’s delve into how some of the most iconic
Indian brands have revolutionized their sales through innovative loyalty programs.
1. Tata’s InnerCircle Loyalty Program
Tata’s InnerCircle is a loyalty program that spans multiple Tata Group brands, including
Westside, Landmark, and Titan. The program rewards customers with points for their
purchases, which can be redeemed across participating brands. This multi-brand
approach has not only increased sales but also strengthened customer loyalty within the
Tata ecosystem.
Key Impact:
• Encouraged cross-brand shopping, boosting overall revenue.
• Created a seamless customer experience through a unified loyalty program
2. Reliance’s JioMart Wallet and Cashback Programs
Reliance Industries introduced JioMart as a key player in the e-commerce and grocery
retail sector. By offering wallet-based cashback and exclusive discounts to loyal
customers, JioMart incentivized repeat purchases and attracted a large customer base
within a short period.
Key Impact:
• Increased customer retention by offering value for every transaction.
• Strengthened the position of JioMart in the competitive online grocery market.
3. Payback India Coalition Loyalty Program
Payback India is one of the country’s largest coalition loyalty programs, partnering with
brands like ICICI Bank, Big Bazaar, and BookMyShow. Customers earn Payback points
from purchases across different partner brands, which they can redeem for rewards.
Key Impact:
• Enabled customers to earn and use points across a wide range of industries,
increasing brand stickiness.
• Drove higher footfall and sales for partner brands.
4. Shoppers Stop’s First Citizen Loyalty Program
Shoppers Stop, one of India’s leading retail chains, runs the First Citizen Loyalty Program.
Members enjoy benefits such as exclusive discounts, early access to sales, and reward
points for every purchase. The program has become a key driver of sales and customer
retention.
Key Impact:
• Built a loyal customer base that actively participates in store events and
promotions.
• Increased average transaction value through personalized offers.
5. Myntra Insider Program
Myntra, India’s leading fashion e-commerce platform, launched the Myntra Insider loyalty
program to reward its frequent shoppers. Members enjoy benefits like early access to
sales, personalized recommendations, and exclusive deals.
Key Impact:
• Enhanced customer engagement through gamification elements.
• Boosted sales during peak shopping seasons by offering exclusive access to
members.
6. Zomato’s Zomato Gold and Pro Programs
Zomato revolutionized dining and food delivery in India with its Zomato Gold (now Zomato
Pro) subscription program. Members receive benefits such as discounts on dining and
delivery orders, which drive repeat usage and higher order values.
Key Impact:
• Increased frequency of orders and dine-in visits among members.
• Strengthened customer loyalty in a highly competitive food-tech market.
7. HDFC Bank’s Credit Card Loyalty Points
HDFC Bank’s credit card loyalty program rewards customers for every transaction. Points
can be redeemed for gifts, vouchers, or airline miles, making it a preferred choice for highspending customers.
Key Impact:
• Drove higher credit card usage and transaction volumes.
• Positioned HDFC Bank as a leader in the credit card market.